Evidence before opinion
Product claims should be based on documented tests, verified product information or clearly identified research. We separate measured results from interpretation.
Freshness
Software changes quickly. Tool records should show when meaningful data was last checked, and important pricing, feature or policy changes should be added to the change history.
Corrections
When a material error is found, the affected record should be corrected rather than silently preserved for the sake of an old ranking.
Commercial independence
Advertising, sponsorship or affiliate compensation should not purchase a score, ranking position or favorable conclusion.