TCL / COST
TrueCost™
Intro price is not ownership cost. Track renewal, required extras and the effective 1/3/5-year spend.
Advertised$2.99/mo→3-year TrueCost$—
Independent decision lab
Don’t choose software blindly.
We measure real cost, task time, friction, support and exit difficulty — then match the evidence to what you actually need.
Live lab data
Transparent affiliate relationships
No paid ranking slots
LAB / MATCH SIGNAL
LIVE
94FIT
MODEL: TCL-MATCH/1.0Evidence-weighted
0tools monitored
0documented tests
0current data records
Only verified numbers appear here.
01 / PERSONAL MATCH
Start with your situation.
Not somebody else’s ranking.
Change your priorities and the recommendation changes with you. No “best overall” winner forced onto every visitor.
YOUR REQUIREMENTS01—05
01
02
03
WEIGHT YOUR PRIORITIESLive recalculation
LAB RESULTWaiting for published lab data
Your matching engine is ready.
Publish your first tested tools in WordPress and the ranked results will appear here automatically.
02 / PROPRIETARY SIGNALS
We don’t need another star rating.
ToolChoiceLab records the things people usually discover after they pay.
TCL / TIME
TaskTime™
Run the same real task on competing tools and record how long completion actually takes.
00:17:39publish a business site
TCL / EXIT
ExitTest™
Measure how hard it is to downgrade, cancel, refund, export data and leave.
HardEasy
TCL / FRICTION
FrictionScore™
Count unnecessary clicks, blocked actions, confusing steps and avoidable interruptions.
22/100
lower is better
lower is better
TCL / CHANGE
ChangeRadar™
A product is not a frozen review. Keep a visible timeline of pricing, feature and policy changes.
AUG 07 Feature changedJUL 28 Price checkedJUL 12 Limit updated
03 / THE METHOD
Every recommendation should leave a trail.
A score without evidence is just an opinion with a number attached. Each ToolChoiceLab result should show when it was tested, what account was used, what was measured and whether an affiliate relationship exists.
Read the testing methodology →EVIDENCE RECORDTCL-WEB-0048
- Test status
- Current
- Test method
- Standard task protocol
- Account
- Paid / disclosed
- Last verified
- Shown per tool
- Affiliate relationship
- Visible before click
Example record structure. Public records populate from real lab data.
04 / THE DECISION
Sometimes the best recommendation is don’t buy it.
Every tool profile includes a prominent “Don’t choose this if…” section. ToolChoiceLab optimizes for the correct click, not the most clicks.
Explore lab results ↗